The Problem:

In 2018, we decided everyday saving needed a fresh, thoughtful approach. How can we make it easy for almost anyone to save up a sum like £1,000 in a year, without relying on just rounding-up transactions?

Nestlings makes it easy and enjoyable to save money.

Nestlings is a game-like app designed to take the anxiety out of having to save money by enabling pretty much anyone to amass a small fortune over time, with hardly any effort.

A great leap forward from the rounder-uppers and automatic savings features we see in digital banking apps, Nestlings provides a standalone, entertaining experience in which a variety of charming little creatures endeavour to squirrel away money for the user, reacting to his or her spending habits in the real world.

The Nestlings are interesting creatures; and their specific saving actions are triggered by different events. One Nestling emerges after dark, and tucks away £1 for every transaction detected after 10pm, while another Nestling is discovered only when there is a full moon, when it takes £2 for the steadily growing nest egg.

Nestlings is ‘played’ by deciding which characters to keep on board and let them work for you, and by figuring out the best combination based on what you know about yourself.

Nestlings was designed from a gaming perspective to create something which could be as active or as passive as one wishes.

As an experience, we designed Nestlings to make saving less anxiety-inducing and more fun - by taking the language of gaming and applying it to a utilitarian product, we created an app with the best of both worlds.

Crafting the characters

Validating our concept

Building a nest egg

A fully functioning beta is ready for launch. To request a demo please get in touch.

Over the past few years, we’ve worked with a world-leading suite of partners who help us bring creative visions to life. If you’d like to work with us or discuss a project, we'd love to hear from you.

Contact us